Meet Our Founder

AF Distributors stands as one of the Western United States’ largest two-step distributors, specializing in supplying brick-and-mortar dealers with fireplaces, hearth products, BBQ grills, and outdoor heating solutions.

Founded in 2009 by President and Owner Keith Richardson, AF Distributors originally focused on built-in BBQ grills within the Phoenix metro area. But the story really began two years earlier…

Keith’s journey took him to Sydney, Australia, where he worked with Beefeater, a renowned Australian grill company. This experience ignited his passion for BBQ grills, and upon returning to the U.S., he chose Phoenix, AZ, as his home base to launch this vision.

Over the years, AF Distributors broadened its offerings to include fireplaces, outdoor heating, and outdoor kitchen products. Our sister company, Arizona Fireplaces, played a pivotal role, bringing credibility, extensive knowledge, and market reach in the fireplace industry, helping AF Distributors thrive. Partnering with trusted brands like IHP, Napoleon, Bromic, and RH Peterson, we’ve established a robust dealer network that continues to grow. Today, we manage over 140,000 square feet of inventory, showcasing 30+ leading brands.

From the beginning, our mission has been to put our dealers first. By empowering them to succeed, we build success for everyone involved.

Keith Richardson | Owner & President

The AF Difference

Solutions

With 50+ brands stocked across 156,000 square feet of warehouse space, we’re ready to fulfill orders quickly and efficiently.

Operating out of two major locations—Phoenix, Arizona, and Dallas-Fort Worth, Texas—we manage six warehouses to meet dealer demand.

But our support goes beyondsales. We offer product trainingkeep our dealers informed aboutupcoming manufacturerpromotions, training sessions, andevents.

Supply

We provide same-day or 24-hourshipping for in-stock itemsordered by noon, Mondaythrough Friday.

Working closely with ourmanufacturers, we offer ourdealers valuable displayprograms that showcase thelatest products for theircustomers.

Ask about our low pre-paidfreight thresholds andcompetitive shipping programs!

Service

Our dedicated sales and customerservice teams are available to assistwith everything from the first callto delivery, all tailored to specificterritories.

We also have specialized supportteams, including warranty, techsupport, accounting, andmarketing, ready to address anyquestions dealers might have.

Plus, our user-friendly dealer portalis available 24/7, making it easy toplace orders of any size!

Meet the Team

Nick Uhles

Sales
Director

Robbie Collins

Customer Service Manager
E-commerce Sales Lead

Nikki Bonelli

Lead Operations
Manager

Our Dedicated Sales and Customer Service Team
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